The primary usage of face masks is to protect against viruses and bacteria. Doctors and other hospital staff have long been using face masks.
But today, majority of countries in the whole world need face masks for their whole nation. The coronavirus pandemic emerged in late 2019. Since then, it has spread throughout the world like wild fire. The disease caused by this virus is called COVID-19, and lot of deaths also took place due to it.
Even today, the situation is not under control, and this virus is said to grow again sometime in the future. Such circumstances have led to a surge in the usage of face masks across the globe. As a result, almost all pharmaceutical brands, including many new ones have started selling face masks. Therefore, the competition is fierce, and the demand is also huge. If you want your face-masks to sell like hot cakes, then you cannot afford to ignore custom face mask packaging boxes.
The face-mask industry is already riddled with competition, so create a practical and effective branding strategy for competitive edge. Remember, not every consumer will buy face-masks of any brand for the sake of just wearing a mask. Consumers do pay attention, and that’s where you need to convince them to buy your masks.
In this post, we shall assess the importance of custom printed face mask packaging boxes from two angles only. One is the importance of branding, and second is the utility of effectively conveying product information through face mask boxes.
Let’s first look at the branding aspect for custom face mask boxes:
3 Important Things to Research Before You Brand
You need to answer some key questions, which are:
What is Your Identity? Who Are You as Face mask Sellers?
Before building any sort of trust factor and emotional connection with customers. You need to answer questions such as who you are as a pharmaceutical brand?
Just tell what your brand is in three words? The answer can be as diverse as intense & effective, or it can be something ranging from bright and healthy to Eco-friendly and protective.
Defining your face mask brand in a few adjectives can help a lot to make branding process easy.
What Can You Do Differently Than the Competition?
It’s critical to define what’s it about your brand that will give you that unique edge over other brands.
Observe what your competitors are doing – and how can you tweak a bit? This aspect will tempt consumers to choose you over another brand selling face masks.
Your Mission & Values and Your Ideal Customer?
In terms of mission & values, first, consider mission statement. Think of it as the “why” that surges your business forwards. For example, you may want to embrace 80 or a 100% eco-conscious standards for manufacturing and packaging of face masks.
You must build a broader and strong corporate mission and values surrounding that mission.
Do it in a fill in blank style, for easiness. For example, “this pharmaceutical brand exists to achieve ____. In the coming 5 years, we will be ____”.
Lastly, who’s your ideal customers are? While launching a face-masks in the market, make sure it speaks to your ideal customers. And to do this, you’ll need to research on what those ideal customers are? How they think in the wake of this corona pandemic? What are there concerns regarding full-fledged protection against the virus? Their age and thinking patters? Their pain points? All this will help you to properly guide the branding process for building a connection with consumers.
Face-Mask Branding Elements You Must Consider
After you’ve answered the core questions, you then dive into the box branding process for your face masks. In this phase, you define the key design elements responsible for driving your branding process forward.
Typography
The fonts used in branding increase or decrease the impact of a strong message about your face-mask business to target customers. For example, using bold and simple-looking graphic fonts for facemasks shows trustworthiness, and depicts the pharmaceutical nature of the product.
Color Palettes
Colors are such powerful branding elements that you just don’t afford to avoid them. As a pharmaceutical face mask brand, associate soft-tone colors with your brand. Soft colors inspire thoughts and emotions of health and well being in onlookers. For instance, green color tells a lot about the health-related nature of the product, without having to use a face mask’s image. It also indicates Eco-friendliness if you’re using sustainable materials.
Logo’s Shape & Form
The look and overall layout of your face mask brand’s logo is crucial in branding. A logo that’s more in a rounded shape indicates as if yours is a big pharmaceutical brand. It’s because most big face mask brands use rounded logos.
Consistency in Facemasks Branding
Your target customers must have a consistent experience of your brand no matter the situation. Branding should be consistent across all the types of face masks you manufacture. It means from disposable surgical masks to cone-styled masks and the N95 and KN95 respirators – branding must be consistent. Every branding element from color and logo to tagline typography – all must be in line with a consistent branding strategy. This turns prospects into loyal customers who believe in the quality of face masks you sell.
The next important element is what information you deliver about face masks – and how you convey it. Let’s explore why is it important for your business’ success:
Information Conveyance that Prompts Sales through Face Mask Boxes
A lot of brands do not realize the power of conveying information, and lose a lot of sales. The way your boxes speak about your face masks, will effect your customers’ buying decision – either positively or negatively.
But before we talk about what makes product information so convincing that customers would want to buy face masks right away – we’ll first explore what things to say to them through these boxes:
- Number of protective layers – if any
- Nature of the mask – is it soft and comfortable?
- Features of the masks – such as advanced designing for customer convenience if any
- The type of mask – is it an N95 or a KN95?
- Benefits such as efficiency rate, disposable or non-disposable, presence of filters or holes etc.
- Extra important details like number of masks and their size
- Business contact details such as email address etc.
- Instructions such as how to dispose, when to dispose, how to use, precautions etc.
To ensure such information is engaging and doesn’t look bland, your face mask boxes should be designed to:
- Give a unique look
- Easily readable fonts
- Eye-catching typography
- Beautiful calligraphic fonts for face mask brand name and tagline
- The typography must rhyme with the design of the packaging
- Marketing information such as benefits and features of face masks must be placed so as to make a focal point. A focal point automatically gets onlookers to read – so they would want to learn more about your face mask’s specialty.
By following the above tips on branding and information, you’ll make 60% of your face mask packaging a success.